For low-retention games, Roblox highlights a clear first session, a satisfying core loop, meaningful progression, social play, fresh content and iteration from feedback. It says monetization alone cannot make a game sustainable when players do not return.
For games with strong retention, Roblox recommends optional items, passes, developer products, subscriptions or rewarded video that add visible value at natural moments without putting enjoyment behind a paywall. Creator Analytics Overview and Acquisition > Home Recommendations are the named dashboards for deciding where to focus.