Roblox Unifies 2D and 3D Avatar Item Publishing

Roblox is changing how classic 2D clothing reaches the Marketplace. The company says the same verification, upload and publishing framework used for 3D items will also apply to 2D avatar items.

Updated: 2026-07-10

The unified Marketplace rules are scheduled to take effect on July 14. Creators who upload 2D or 3D avatar items will need ID verification or a linked parent account, and the upload cost will be 200 Robux per item. Roblox says the change is intended to close verification and financial gaps that bad actors could use to avoid moderation.

Classic 2D clothing will also move to the same economics as 3D avatar items. Roblox says a creator receives 30% of a sale, while an experience owner can receive 40% when the item is sold inside that experience; Roblox retains the standard 30%. A creator who both makes the item and owns the selling experience can receive both creator and experience-owner shares.

Why it matters

This is a material business change for clothing creators and avatar-game developers: it raises the cost and verification bar for classic clothing while creating a direct incentive to sell it inside experiences.

Key details

Roblox announced the unified publishing model on July 7, 2026; the rollout is scheduled for July 14.
Uploading an avatar item requires ID verification or a linked parent account and costs 200 Robux per item.
For in-experience sales, Roblox describes a 30% creator share, a 40% experience-owner share and the standard 30% Roblox share.

Roblox Unifies 2D and 3D Avatar Item Publishing

Why it matters

Key details

Sources