FIFA and Gamefam launched the official FIFA World Cup 2026 event on Roblox. FIFA Super Soccer is the hub, adding all 48 national teams, a themed stadium, live scores and tournament tables.
The event is not limited to one game. Content is spread across six Roblox experiences connected by quests and weekly rewards. The activation started on June 5 and is scheduled to run through July 31, 2026.
For FIFA the event doubles as a bridge to audiences the broadcast cannot reach: the tournament's youngest fans meet the World Cup inside games they already play. Gamefam has run branded hubs on Roblox for years, and the six-experience structure follows a proven pattern — one anchor game plus satellite activations that funnel quests and rewards into each other.